Understanding the power of interaction as a driving force.
The name Daymaker comes from “making someone’s day”. This is the idea underlying our business: to feel that you have made someone’s day, and the great power it brings.
I am the fourth generation of small business owners and entrepreneurs. My great-grandfather sold his farm to become a general store owner, and so has it continued through the generations. When I was only eight, I already used to help my parents to run the kiosk they had in Västergötland in Sweden.
I discovered pretty soon that I could influence the sales. If I were able to understand who the customer was, I could also offer him a product he would be interested in – and thus increase the customer’s satisfaction. With this knowledge I took the first step toward what would become Daymaker.